The modern layout was designed with careful attention to key design principles such as visual hierarchy, clarity, and balance. I used a clear, intuitive structure that guides the eye naturally through the menu, ensuring customers can easily navigate between sections. Strong typography choices and strategic use of white space allow for readability and prevent the layout from feeling cluttered. Icons were thoughtfully incorporated to visually represent key attributes, like gluten free or spice in dishes. The color palette was selected to complement the vibrant food imagery while maintaining a clean, cohesive aesthetic that aligns with the restaurant’s brand. By using these design practices, I created a menu that is not only visually engaging but also user-friendly, ensuring a seamless and enjoyable experience for the customer.

When selecting the print medium, I prioritized both longevity and visual appeal in a high-traffic environment, considering the needs of both the customer and the restaurant. To achieve this, I chose synthetic paper—an innovative material known for its exceptional durability and long-lasting finish. Unlike traditional paper, synthetic paper resists tearing, staining, and fading, making it an ideal choice for menus that are frequently handled. This not only ensures a premium look and feel for the customer but also saves the restaurant money in the long run, as the menus will require less frequent replacement. Additionally, the material is easy to clean, allowing for quick wipe-downs after each use, further reducing maintenance time and costs. By combining functionality with a refined aesthetic, I ensured the menus meet the restaurant’s needs for both durability and style, continuing to serve the brand while remaining cost-effective and low-maintenance.